Get a front-row seat to real shopping behaviour
Conduct virtual shop-alongs via video. See how consumers navigate stores, find your products, and make purchase decisions — all in real time.
Recall isn’t reliable.
Asking consumers to remember past shopping experiences in surveys isn’t detailed or actionable enough. Video captures the moment as it happens.
See the real experience.
Video reveals the challenges shoppers face in-store — from shelf layout to product findability — so you know exactly what to fix.
Inspire action across teams.
Share real shopper videos with stakeholders to bring the in-store experience to life and drive meaningful improvements.
How to Leverage It
Objective Setting
Setting objectives will dictate the questions you want consumers to answer while in-store. Think through what’s driving the need for this research, identify 2–3 key questions you need answers to, and determine how you’re measuring success.
Determine Audience
Determine who will be the ideal target to go on shopping missions: general population sample, user groups such as monthly product users, or consumers who visit certain retailers.
Curate Questions
Decide what you want to learn from shoppers on their mission. Have them talk through their purchase-decision process, review the store layout, and explain how easy or hard it was to find items.
- How could you enhance your experience?
- What emotions did you feel while shopping?
- What stood out to you while shopping?
Share Results
Make your shopper mission deliverables more impactful. Present videos during town hall meetings so stakeholders see shoppers’ experiences first-hand, or inspire your design team with competitive shelf set visuals.
