Get closer to people with two-way conversations
Real-time, 1-on-1 conversations that enable deeper discovery and consumer closeness. Build detailed understanding that quant data alone can't deliver.
Beyond the numbers.
Quant data tells you what happened. Two-way conversations tell you why — so you build detailed understanding, not just dashboards.
Dig deeper into any topic.
Two-way conversations let you follow the thread. Ask follow-ups, explore surprises, and uncover what surveys can’t reach.
Decide with confidence.
Intimate insights from real people give your team the evidence to make informed decisions — not educated guesses.
How to Leverage It
Objective Setting
Know what topics to explore. Focus on decisions that benefit from consumer involvement. Think through what's driving the need for this research, identify 2-3 key questions you need answers to, and determine how you're measuring success.
Determine Audience
Use demographic targeting, screeners, and video auditions to find high-quality participants. Determine who the ideal target will be based on your research objectives.
Schedule Interviews
Automate scheduling to make the process seamless. Calendly integration is available to make booking easy for both moderators and participants.
Connect
Have meaningful conversations with your participants. Build rapport and dig deeper into the topics that matter most to your research objectives.
- Describe your thoughts and feelings
- How does it impact your life?
- Suggestions for improvement or change?
