Customer Satisfaction

Hear first-hand what drives satisfaction and frustration

Go beyond satisfaction scores to understand what your customers really think. Video feedback reveals the emotions and experiences behind every rating — so you can act on what matters most.

Scores don’t tell the full story.

Quant-only CSAT testing tells you how satisfied customers are, but not why. Video feedback provides the depth you need to take meaningful action.

Get authentic, actionable feedback.

Video captures the real emotions behind customer experiences — giving you honest, unfiltered insight you can act on with confidence.

Let customers drive improvements.

Share customer voices across your organisation to align teams around what matters most — and build experiences people love.

How to Leverage It

01

Objective Setting

Consider what drives the research need, identify 2–3 key questions needing answers, and establish success measurement criteria. Define what you want to learn about customer satisfaction.

Setting CSAT objectives
02

Determine Audience

Select ideal customer targets including loyal customers and infrequent users. Leverage Voxpopme’s community or your own existing customer databases.

Determining CSAT audience
03

Curate Questions

Design concise CSAT surveys using 0–10 satisfaction ratings with follow-up video explanations.

  • How would you improve our service?
  • How likely are you to recommend us and why?
  • What sets us apart from competitors?
Pro tip: Combine NPS answers with video responses explaining rating drivers for richer insights.
Interview prompts: How would you improve our service, How likely are you to recommend us and why, What sets us apart from competitors
04

Share Results

Distribute findings across cross-functional teams highlighting opportunities and strengths. Let customer voices drive improvements across the organisation.

Sharing CSAT results