See the people behind your survey scores
Integrate video questions into your CX surveys to capture authentic customer narratives. Go beyond numerical scores to understand the ‘why’ behind every rating.
See beyond the scores.
Survey scores reveal what impacts experiences, not why. Video feedback shows you the reasoning behind the numbers — so you can act on it.
Turn feedback into action.
Video demonstrates the reasoning behind numbers, creating actionable insights your team can rally around — not just dashboards they ignore.
Build organizational empathy.
Video captures authentic experiences and builds empathy across your organization — from the front line to the boardroom.
How to Leverage It
Giving Customers a Voice
Add video questions to existing surveys for deeper contextual feedback. Let customers tell their story in their own words rather than constraining them to scales and checkboxes.
Writing Questions
Replace traditional open-ends with video prompts asking why customers gave specific scores (NPS, CSAT, CES). Design questions that encourage storytelling.
- Tell us about your recent experience
- How would you describe your experience?
- Did your experience meet your expectations?
- What were the standout moments?
Understanding Feedback
Analyze customer stories to identify moments that matter. Convert detractors by understanding their pain points. Locate both broken and positive interactions across the journey.
Driving Empathy
Share customer videos across meetings, presentations, and internal channels. Let the voice of the customer drive empathy and action throughout your organization.
