Creative Testing
Hear from consumers to validate your creative ideas before launching
What Is It?
Creative testing solutions can provide you with invaluable learning on your creatives. Getting the feedback pre-launch can help avoid potentially costly mistakes
Why Use It?
How to Leverage It
Objective Setting
Setting objectives will dictate the questions you ask consumers. You’ll want to think through:
What’s driving the need for this research?
What are 2-3 questions you need answers to?
How are you measuring success?
Create Stimulus
The stimulus should effectively bring the product experience to life and allow consumers to connect with the idea in a meaningful way.
Be sure to keep consistency if showing multiple pieces of stimulus
Ensure message and visuals are easy to understand
Determine Audience
Determine who the ideal target will be to give feedback on your creative. For instance:
General population sample
User groups, i.e. monthly product users, brand aware, etc
Groups from your proprietary consumer segmentation
Curate Questions
This is the fun bit where you get to decide what you want to know most about your creative, such as:
What is their initial reaction to the ad?
What did they like most/least?
What could further improve the creative, and why?