Validate your creative ideas before launching
Get authentic consumer feedback on your creative work before committing to expensive production. Video responses reveal the reactions, emotions, and suggestions that surveys miss.
Numbers only tell half the story.
Quant-only creative testing can’t explain why something works or doesn’t. Video feedback provides the depth you need to iterate with confidence.
Hear the real reaction.
Video captures the emotional responses, facial expressions, and unfiltered opinions that tell you exactly how your creative lands.
Fix it before it’s costly.
Make improvements before the expensive production process starts — saving time, budget, and ensuring your creative resonates at launch.
How to Leverage It
Objective Setting
Setting objectives will dictate the questions you ask consumers. Think through what’s driving the need for this research, identify 2–3 key questions you need answers to, and determine how you’re measuring success.
Create Stimulus
The stimulus should effectively bring the creative to life and allow consumers to connect with the idea in a meaningful way. Keep consistency if showing multiple pieces and ensure message and visuals are easy to understand.
Determine Audience
Determine who the ideal target will be to give feedback on your creative. Choose from general population, specific user segments, or proprietary consumer segments.
Curate Questions
Design questions that help you understand consumer reactions to your creative work.
- What is their initial reaction to the ad?
- What did they like most/least?
- What could further improve the creative, and why?
