Validate your ideas before you invest
Present product and marketing concepts to real consumers and get authentic video feedback. Know what resonates, what falls flat, and what to refine — before committing to production.
Quant alone isn’t enough.
Numbers can tell you which concept scored highest, but not why. Video feedback gives you the depth to iterate with confidence.
Get feedback you can act on.
Video responses reveal what consumers think, feel, and suggest — giving you clear direction on what to keep, change, or cut.
Launch with confidence.
Validate that your product, messaging, or positioning resonates with your target audience before you invest in a full launch.
How to Leverage It
Objective Setting
Concept testing applies across product development phases. Clarify whether you’re assessing market potential, validating or refining concepts, or optimising marketing strategies.
Creating Stimulus
Present concepts through diverse formats — text, static images, GIFs, videos, prototypes, audio — before collecting video feedback. Match your stimulus format to the concept stage.
Determine Audience
Recruit representative samples matching your target market to validate concept resonance with intended audiences.
Curate Questions
Ask broad questions about appeal, uniqueness, value proposition, pricing, and usability. Or use targeted questions for refinement stages.
- What is your initial reaction to this concept?
- What do you like most about this concept?
- Is this product something you need, and why?
