Discover how people really feel about your brand
Add video to your brand perception research to uncover the emotional connections consumers have with your brand. Go beyond what people think to understand why they feel the way they do.
Metrics miss the real story.
Surveys tell you what people think of your brand, but not why. Video captures the authentic thoughts and feelings that numbers can’t.
Hear it in their own words.
Video lets consumers fully express how they feel about your brand — giving you the emotional context to act with confidence.
Shape your brand’s identity.
Use real consumer sentiment to strengthen your positioning — and make sure the brand you’re building is the one people experience.
How to Leverage It
Objective Setting
Determine what the brand represents and whether it meets consumer expectations. Explore feelings, experiences, and thoughts about your products and services.
Determine Audience
Target survey participants interested in your market. Use screeners to identify subgroups such as product users, competitor users, and brand-aware consumers.
Curate Questions
Design questions that uncover how consumers truly perceive your brand.
- What values do you associate with our brand?
- What are our brand's strengths?
- How are we different from competitors?
Improve Perceptions
Use insights to revisit brand identity and express it across all customer touchpoints. Shape the narrative around your brand and strengthen its position in the market.
