Test ads iteratively to launch powerful creative that resonates
Put your ads in front of the audience you care about. The context consumers share in video reactions helps you make memorable, effective ads — before you spend your budget.
Go beyond performance indicators.
Traditional ad tests give you scores that are hard to action. Video reactions show you exactly what to fix — and why.
Spot clear opportunities to improve.
Video ad testing highlights the moments that work and the ones that don’t — so you know exactly where to sharpen your creative.
Iterate fast, launch with confidence.
Test early, refine quickly, and go to market knowing your ad connects — not hoping it does.
How to Leverage It
Objective Setting
Outlining objectives helps test ads successfully. Running a pre-test during the creative process? Then your objective should be to find opportunities to improve pre-launch. Running a post-launch test? You'll want to evaluate performance so you can optimize.
Creating Stimulus
Choose what you want your test audience to see. Share the full creative for complete reactions, part of it to look for niche opportunities to improve, or unbranded ads to understand perceptions without brand bias. You can show your creative in the same format it will be viewed, whether that's static, audio or video-based.
Determine Audience
When recruiting for ad tests, share your creative with people that match its eventual target audience. You can easily screen the people you want to reach with demographic and screening tools.
Curate Questions
Your video survey questions will help you discover the characteristics that create winning ads. Keep them open and ask how your imagery, messaging, and audio made people feel and why. Use multiple questions to explore appeal, believability, purchase intent, relevance, uniqueness, and recall.
- What is your initial reaction to this ad?
- What's most memorable about this ad?
- How could this ad be improved?
