See how consumers really use your products at home
Get authentic video feedback on your products in consumers’ natural environments. Capture initial impressions, real behaviours, and honest reactions — without the cost and complexity of traditional ethnographies.
Ethnographies are costly.
Traditional in-home research is expensive and resource-draining. Video-based IHUTs deliver the same depth of insight at a fraction of the cost.
See the real experience.
Video captures how consumers actually interact with your product at home — the unboxing, the first use, the workarounds — so you see what really happens.
Test before you launch.
Get real-world product feedback before committing to a full launch — saving time, budget, and ensuring your product resonates with consumers.
How to Leverage It
Objective Setting
Consider what’s driving the research need, identify 2–3 key questions requiring answers, and define success metrics. Determine what you want to learn about how consumers interact with your product at home.
Place your Product
Either have respondents purchase in-market products at stores for home review, or ship test products directly to consumers for feedback. Choose the approach that best suits your product stage.
Determine Audience
Select from general population samples, specific user groups, or proprietary consumer segments. Match your audience to the product’s target market.
Curate Questions
Develop queries around initial reactions, product necessity, and real-world usage experiences.
- What was your initial reaction to the product?
- Is this a product you feel you need?
- How does it fit into your daily routine?
