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Qual Insights 101
Your first step to becoming a faster, smarter qualitative researcher.
What This Course Is About
This course is your starting point for modern qualitative research. You’ll learn how to structure and run your first video-based study, explore real feedback, and begin turning open-ended responses into insight that moves decisions forward.
Who It’s For
Researchers new to qualitative video, new Voxpopme users, or anyone looking to sharpen their fundamentals in study design and early-stage analysis.
What You’ll Learn:
How to set up and launch your first video-based qual project.
Tips for collecting richer, more usable feedback.
Navigating responses and identifying patterns.
Using basic tags and charts to spot key insights.
Sharing early takeaways with quick showreels.
Let’s get started
eBOOKGive People a Voice with Video Feedback
Explains how video feedback can capture authentic, human-centered insights.
eBOOKThe Secret to Consumer-Centric Products Is Hiding In Plain Sight
Outlines the link between deep qual insights and successful product development.
WEBINARVideo + ChatGPT: The Future of Qualitative Insights
Webinar on how AI is reshaping qualitative research workflows and outcomes.
TUTORIALAn Introduction to Voxpopme
Quick walkthrough of what Voxpopme does and how it supports qual research.
eBOOKYour Step-By-Step Guide to Creating Video Market Research
A complete guide to launching your first video-based qualitative research project.
GUIDEIntroducing the Influence Community
Overview of how Voxpopme’s Influence Community can simplify participant sourcing.
eBOOKWriting Amazing Video Questions for Brand and Product Feedback
Ebook outlining principles and examples for crafting strong, open-ended video questions.
eBOOK67 Open Ended Questions
A practical reference list of proven open-ended questions to use in qualitative research.
eBOOKHow To Write A Discussion Guide
A foundational guide to structuring effective qualitative discussion guides.
eBOOKThe Market Researchers Guide to ChatGPT
Ebook on how to integrate ChatGPT into qualitative workflows.
eBOOKWriting Guide: Mastering ChatGPT Prompts within Voxpopme AI Insights
Step-by-step guidance on prompt engineering for AI-powered qual analysis.
WEBINARHow to Prompt Your Way to Qualitative Insight
Webinar showcasing advanced prompting techniques and examples.
WEBINARHow to Launch Effective Video Surveys (with Expert Support)
Tips for launching successful video studies with support from Voxpopme.
eBOOKAnalyzing Video Feedback to Uncover Hidden Treasure
A text-based guide to identifying themes and insights in video data.
eBOOKIn-Depth Interviews: A Comprehensive Guide for Qualitative Researchers
Ebook covering everything from setup to analysis of qualitative IDIs.
WEBINARHow to Layer Cultural Context into Your Research
Webinar on incorporating cultural nuance into qualitative analysis.
TUTORIALIntroduction to AI Insights
Overview of how Voxpopme’s AI Insights tool enhances qual analysis.
TUTORIALHow to Build a Showreel
Tutorial on combining clips and insights into a shareable showreel.
eBOOKHow to Share Consumer Feedback
PDF guide on turning qualitative insights into compelling stories that influence decisions.