55: Are you asking the right demographic questions in your surveys?
Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better?
The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report.
Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss:
- What we need to consider when it comes to demographic questions – such as sex, gender, sexual orientation, race, ethnicity, disability.
- How often should demographic questions be reviewed and revised?
- Generational differences
- And much more…
Join us.
Learn more about the Idea Council: https://www.insightsassociation.org/idea-council
“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
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