Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
For immediate release
The acquisition expands the possibilities of agile qualitative insights and brings brands even closer to their customers
Oct. 26, 2022
Recognizing the demand from customers and the market, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions. Hearing the feedback from those customers and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.
The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.
Customers can now:
- Have live conversations with consumers anywhere
- Launch unmoderated video surveys with consumers anywhere and on their time
- Rely on robust automated analytics
- Easily share highlights of findings
- Build custom micro-communities, or tap into our high-quality communities for rich response
- And more…
“Bringing HubUX and Voxpopme together is a game changer for the market we love. Today’s consumers want to provide meaningful feedback via video, but reviewing hours of video responses and open ends is too time-consuming. Voxpopme solves this problem,” says Jamin Brazil, co-founder of HubUX. “Now researchers can recruit for virtual or in-person IDIs, focus groups, and long-form surveys and analyze video data all in one place. The future of the industry is here.”
“At Voxpopme, our vision is to enable customer conversations at scale to power better decisions for everyone. This acquisition allows even more ways for our customers to have conversations with the people they care about most, for even deeper empathy and human insight, at scale,” says Andy Barraclough, Founder and CTO, Voxpopme.
Voxpopme’s software platform helps insights, customer experience, and marketing leaders have customer conversations at scale with real-time, consumer-recorded video feedback. Most companies are completely disconnected from their customers. And it’s costing them. Founded in 2013, Voxpopme has created video survey software that enables you to uncover new insights that people pay attention to and become the trusted customer authority for your business.
Customers at global companies such as AB-InBev, Clorox, Mars-Wrigley, and 89% of GRIT’s Most Innovative Brands rely on Voxpopme’s powerful video surveys to create understanding, empathy, and connection with customers.
With Voxpopme, you can launch video surveys in minutes, share powerful human insights that engage and inspire, and influence customer-centric decisions – driving company growth.
HubUX is a research operation platform for private panel management, qualitative automation, including video audition questions and surveys.
With HubUX, you can recruit from our high-quality panel or build your own white-labeled one. You can also screen participants with video auditions, automate scheduling and reminders, distribute incentives, and more!
For more information, contact:
Christoph Trappe, Director of Content, Voxpopme