Voxpopme Voted as Leading Qualitative Software Solution for Second Year

Salt Lake City, UT — July 15, 2021 — The GreenBook Research Industry Trends (GRIT) Report lists Voxpopme’s video survey software once again as the leading qualitative software research solution for the second year running.

The 29th edition of the report based its findings on survey data from insights leaders. And its most innovative lists were built from a comprehensive peer vote. Voxpopme retained its top position in the Most Innovative Qualitative Supplier list based on data collected in the first half of the year. In all, the top listing is emphasizing the industry’s appetite for consumer insight delivered via video surveys and analytics.

In addition to cementing its position as the top qualitative software solution, Voxpopme also ranked:

  • 15th in the overall Most Innovative Suppliers list
  • 4th in the Technology category

GreenBook’s annual, peer-voted lists help researchers, marketers, and experience leaders understand the position of leading insight companies. This is especially important as technology continues to evolve the industry.

Voxpopme CEO Dave Carruthers commented: “We’re so proud to be voted the No. 1 qualitative solution provider by insights leaders again. I congratulate the whole Voxpopme team on another great milestone. Thank you to all our clients and partners that believed in our vision and helped cement our position as the undisputed leader in Qual. This reiterates the crucial role agile qualitative solutions have to play in every industry as businesses want more human understanding, in less time.”

To celebrate the accomplishment, Voxpopme’s founders got together on this episode of award-winning podcast – “Reel Talk: The Customer Insights Show.” They unpacked:

  • the key insight trends
  • transformations
  • GRIT’s most innovative list.

Watch the episode below:

About Voxpopme

Voxpopme provides you with powerful video surveys that inspire action. Most companies are completely disconnected from their customers. That costs them. Founded in 2013, Voxpopme has created video survey software that enables you to uncover new insights that people pay attention to and become the trusted customer authority for your business.

Customers at global companies such as AB-InBev, Clorox, Mars-Wrigley use Voxpopme. Eighty-nine percent of GRIT’s Most Innovative Brands rely on Voxpopme’s powerful video surveys. Using Voxpopme they create understanding, empathy, and connection with customers. That helps them influence customer-centric decisions for their business.

Press Contact

Tom Higgins
Marketing Director
Available for comment at: tom.higgins@voxpopme.com 

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