WEBINAR
How U.S. Consumers Are Reimagining Summer 2025
On-demand webinar recording: Episode 3 of The Tariff Tapes
Summer is usually about travel, fun, and big plans—but this year, consumers are recalibrating. In this 20-minute expert-led session, Voxpopme’s Aimee Steer (VP of Customer Success) and Erica Dinger (Head of Research) explore how rising costs, safety concerns, and shifting priorities are reshaping the American summer.
From staycations and backyard gatherings to a renewed focus on affordability and family time, this conversation digs into what consumers are really doing—and what it means for brands that want to stay relevant.
What You’ll Learn:
How tariffs, inflation, and global uncertainty are influencing 2025 summer plans.
Why local experiences, at-home activities, and simple joys are replacing big-ticket vacations.
The role of brand empathy and messaging in connecting with cautious consumers.
How optimism about personal finances is shaping—but not yet shifting—spending behavior.
Practical ways brands can show up this summer, from seasonal packaging to local partnerships.
People are making the most of the local this year. They’re looking for affordable fun, simple joys, and togetherness. Brands that meet them in their backyard—literally and figuratively—are the ones that will shine.
Erica Dinger Head of Research at Voxpopme
Consumer behavior is shifting—and the brands that pay attention will win trust (and spend). Get the full context, real consumer voices, and brand implications in this fast-moving 20-minute session.
Watch the webinar now.