WEBINAR
How to Prove Your Impact When Budgets Get Tight
Turn Research Into Revenue: Prove Your Insights Matter — Even When Budgets Shrink
In today’s high-scrutiny environment, every market research project is under pressure to show results. In this action-packed 30-minute session, Voxpopme’s Director of Research Services, Erica Dinger, shares the proven frameworks and practical tools that leading insights teams are using to defend budgets, quantify their impact, and link qualitative insights directly to business outcomes.
Whether you’re struggling to tie your research to ROI, lack access to financial data, or want to future-proof your role, this webinar delivers clear, actionable advice to transform how your insights are valued across your organization.
What You’ll Learn
How to shift from “insight language” to “impact language” that speaks to executives
A simple, repeatable 3-step framework to prove research ROI (with or without hard data)
How to defend your research budget during times of cost-cutting
Ways to quantify impact even when you don’t have access to financial metrics
Strategies to make your research visible and essential to strategic decision-making
How to reduce your cost per insight using AI tools like Voxpopme’s AI Chat and AI Reports
Real-world examples of insights that drove measurable business results
Tips to communicate risk, defend exploratory research, and influence budget conversations
ROI isn’t just a number — it’s a narrative. If you can tell the story of how your insights led to action and that action led to results, you become essential to strategy, not expendable.
Erica Dinger Head of Research at Voxpopme
Watch On Demand Now! Don’t let your insights go unnoticed. Learn how to communicate your value, prove your ROI, and earn the budget your research deserves.