Voxpopme Expands AI Moderator with Smart Probing and Stimulus Testing

Park City, US – September 24, 2025 – Voxpopme, the AI-powered qualitative research platform trusted by Microsoft, PepsiCo, Airbnb, and Mars, has announced new capabilities for its AI Moderator. The latest release introduces Smart Probing and Stimulus Testing — empowering researchers to launch automated interviews with more control, respondent engagement, and flexibility.

Andy Barraclough, CEO and Founder, Voxpopme

Since launching in June 2025, Voxpopme’s AI Moderator has helped insights teams conduct hundreds of asynchronous video interviews without the need to schedule or host live sessions. Now, with greater control over how interviews are run — and what participants see — researchers can dig deeper, move faster, and tailor the experience to their goals.

“The real opportunity with AI isn’t just speed — it’s control,” said Andy Barraclough, CEO and Founder of Voxpopme. “These updates put researchers in the driver’s seat, letting them shape how interviews unfold and what gets explored. Whether that’s controlling the depth of probing or testing creative stimulus in the moment, we’re giving teams more ways to guide the conversation — not just automate it.”

New Capabilities for Deeper, More Directed Research

Smart Probing
Smart Probing gives researchers control over how the AI Moderator follows-up with participants — helping teams uncover richer insights while staying aligned to their research objectives. New functionality includes:

• Probing Depth: Choose how deeply the AI should probe — from no follow-ups to deep-dive exploration
• Contextual Instructions: Add intent at the question level by specifying what AI Moderator should listen for and how to respond
• Trigger-Based Probing: Set keywords or emotional cues (e.g., “confused,” “frustrated”) that prompt automatic follow-up questions

In-Interview Stimulus Testing
Teams can now present visual stimulus — such as ad concepts, product imagery, or website designs — during the interview itself, enabling researchers to:

• Use AI Moderation for more use cases (ad, message, creative, concept and product testing).
• Explore, test, and improve creative ideas iteratively with quick-turn qual. 

Availability

Smart Probing and Stimulus Testing are available now in AI Moderator. Voxpopme offers a free pilot program for qualified research teams to explore the tool without setup or scheduling complexity.

To learn more or start a pilot, visit: go.voxpopme.com/ai-moderator

About Voxpopme

Voxpopme brings together everything insights teams need to move fast, go deep, and deliver research with real impact. It’s an all-in-one qualitative insights platform, packed with tools to capture human stories via video, analyze faster, and share insights that drive action. To learn more, visit www.voxpopme.com.

Media Contact:  

Tom Higgins  

Senior Growth Product Marketer  

📞 +44 (0) 7837 456561  

📧 tom.higgins@voxpopme.com