122: Goodbye Inefficiencies: Shortening the process with consumer insights – a chat with Karen Kraft of Johnsonville

Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? To dive into that topic, I’m joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.
Join us for this episode of our market research podcast “Reel Talk: The Customer Insights Show.”

Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/

Other content mentioned:

What’s new product innovation and how does it happen?

How to run advertising testing for better campaigns

The importance of genuine relationships to understand customers

What’s a question you’d like to ask consumers?