108: Are you measuring audience engagement correctly? A chat with Pedro Almeida

How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.

We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more…

Join us.

Learn more about Pedro’s company here: https://lnkd.in/gemT2WnE

Related episodes to listen to:

How to do audience research on social media and the web – feat. Rand Fishkin 

Exploring the evolution of digital insights

Creating a good customer experience – a chat with Lonnie Mayne

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

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Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message