Voxpopme launches on-demand video research in Australia

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video research app in Australia. The launch follows the successful expansion of Voxpopme’s full suite of services across the Asia-Pacific region and will allow Australian clients to join leading global brands including Cisco, Tesco and eBay already using the technology to truly understand customers and get behind the numbers.

The Voxpopme platform already enables Australian companies to add open-ended video questions into any survey, but the addition of the mobile app will provide access to fast turnaround video research from the company’s Australian community. Clients can now target this community to run video net promoter score campaigns, ad testing, ethnographies and more to capture short selfie-style video responses.

All responses will be instantly uploaded to the Voxpopme analytics platform, rapidly identifying key themes and unique insights from a large number of videos, which can then be built into edited showreels within the portal’s showreel generator.

Dave Carruthers, Voxpopme CEO commented: ‘It’s great to be launching our on-demand video feedback service in Australia. Many of our services including video integration into surveys and powerful analysis tools have been available globally for some time, but the opportunity to provide an instant feedback community for companies in Australia is an exciting new way to deliver powerful video insights to the region.”

Robert Fry, Voxpopme MD for APAC commented: “I’m delighted to be able to offer another Voxpopme service to researchers in Australia, particularly one that can turn around video research so quickly. We have found the market to be an early adopting one, not just for solutions such as ours that are proven already in the US/UK but pushing for the latest innovation. For that reason we are happy to offer a much wider array of fast-to-implement video diary, packaging optimisation, ethnographic studies, in store / at-the-aisle testimonials and we look forward to being challenged to further innovate for Australian client needs.”

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