WEBINAR
Spot the Signals Before They Become Shifts: Trendspotting with Voxpopme
A smarter approach to consumer foresight and 2026 planning—powered by real-time signals and AI.
Are you planning your 2026 strategy with confidence—or reacting to trends after they’ve already gone mainstream?
In this insightful webinar, Erica Dinger, Director of Research Services at Voxpopme, explores how researchers and brand strategists can use trendspotting to proactively shape their research agendas. You’ll learn how to distinguish real consumer trends from short-lived fads, track early signals across digital channels, and validate those insights using Voxpopme’s purpose-built AI tools.
Erica shares her practical framework for identifying emerging themes, leveraging Voxpopme’s AI-powered Signals platform, and turning patterns in consumer behavior into business-ready action plans. Whether you’re in CPG, retail, tech, or media, this session is packed with real-world use cases and best practices to help you move from reactive research to proactive planning.
What You’ll Learn:
The difference between trends and fads—and how to avoid chasing the wrong ones.
How to use Voxpopme Signals to scan the market and validate early indicators.
Why continuous trend tracking is crucial for modern research teams.
Ways to turn qualitative insights into persuasive trend reports.
How to package and present trend data for maximum stakeholder impact.
Examples of trend-driven innovation from leading brands and industries.
Spotting something is just step one—real trendspotting means interpreting signals, connecting the dots, and delivering insights that are actually actionable. That’s how researchers set the tempo instead of playing catch-up.
Erica Dinger Head of Research at Voxpopme
Ready to sharpen your foresight and make 2026 your most strategic year yet?
Watch the Webinar on Demand Now and get ahead of emerging consumer trends with Voxpopme.