Skip to main content

Qual Insights
Academy

Future-ready courses to sharpen your qualitative research skills so you can deliver deeper insights with confidence. Powered by Voxpopme.

Just Getting Started?

New to Qualitative Insights? Take your first step toward launching surveys, collecting video feedback, and sharing insights that make a real impact.

Getting Started

Qual Insights 101

Your first step to becoming a faster, smarter qualitative researcher.
Start course
Ready to Level Up?

You’re on a roll! Take these research-essential courses to dig deeper into tagging, showreels, AI prompts, and streamlined workflows.

Ready to Level Up

End-to-End Video Surveys

Design, launch, analyze, and share engaging video-based research.
Start course

Ready to Level Up

Agile In-Depth Interviews

Plan and execute remote, flexible qualitative interviews with confidence.
Start course

Ready to Level Up

Applied AI for Qual Research

Use AI to streamline tasks across the research lifecycle — from design to analysis.
Start course

Ready to Level Up

Qualitative User Research with AI

Explore how AI enhances user research with richer video insights.
Start course
Have a Specific Goal?

Explore use-case courses designed to help you move quickly and think strategically.

Have a Specific Goal

In-Home Usage Testing (IHUT)

Capture in-context product experiences from real users.
Start course

Have a Specific Goal

Product Testing

Gather deep qualitative feedback to guide product decisions.
Start course

Have a Specific Goal

Ad Testing

Test creative concepts and surface insights that go beyond likes.
Start course

Have a Specific Goal

AI Prompting for Market Research

Learn how to write better prompts and get smarter answers from AI.
Start course
Learn Your Way

Self-paced. Ungated. Zero friction.

Whether you’re onboarding new team members, prepping for a stakeholder review, or leveling up your own research practice, these courses are ready when you are.