Lonnie Mayne Appointed as Chairman of Voxpopme Board to Help Drive Customer Empathy at Global Brands

SALT LAKE CITY, Utah. — Mar. 18, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Founder & CEO of Red Shoes Living, Inc and former InMoment President, Lonnie Mayne, has been appointed as Chairman of the company’s Board. His appointment will help Voxpopme continue its mission to make video the preeminent medium for collecting and sharing feedback on brands, products, and experiences.

The adoption of customer-recorded video feedback is on a rapid ascent with brands like Anheuser Busch, Alaska Airlines, and Mars-Wrigley integrating video into their market research and customer experience feedback programs. Lonnie’s appointment will add even more pace to the adoption of video as he brings an unrivaled understanding of how to drive customer empathy at large corporations with SaaS technology.

Lonnie has spent 30+ years on the executive leadership scene and as Founder & CEO of Red Shoes Living, Inc he helps the world’s largest enterprises prioritize standout customer experiences every day. He’s also had the first-hand experience of scaling a customer experience SaaS company, driving significant growth for InMoment during an eleven-year period as President and leading them to a top position in the global CX space. This experience will be invaluable as Voxpopme embarks on its next stage of growth. 

Lonnie’s repeated success in the customer experience space will prove crucial as he knows what it takes to humanize brands’ relationships with customers – something video is able to deliver by accessing real customer stories at speed and scale. 

Lonnie Mayne, Founder of Red Shoes Living and newly appointed Chairman of the Board at Voxpopme commented: “It’s a complete honor to be joining Voxpopme as chairman. There’s never been a better time for video in market research and customer experience. The world is moving faster than ever so real-time video feedback is an incredible medium for customers to communicate with the brands they love. Voxpopme is so exciting because it provides a meaningful way of connecting with the emotional side of business. Every once in a while you get to work with a team that is incredibly passionate about the technology they are building and everybody here believes that they’re humanizing feedback for the benefit of brands all over the world. I’m excited to see just how far this team can go with the incredible product they’ve built.

Dave Carruthers, CEO & Founder at Voxpopme commented: “We are extremely excited to add Lonnie to the Voxpopme board as Chairman, he brings an incredible depth of experience as a former CX/SaaS executive with over 14 years in the customer experience industry. His knowledge of the space, combined with his track record mentoring and executive coaching across large corporate teams and fast-growing scale-up businesses make him the ideal chairman to support the next stage of the company’s growth.


Voxpopme is the world’s #1 video insight solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with consumers through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps market research and customer experience professionals capture customer-recorded videos at speed, analyze at scale, and share with ease – powering great decisions and customer-closeness. With Voxpopme, every data point used to make decisions can be backed up by the real human story. For more information, visit site.voxpopme.com


Tom Higgins, Voxpopme


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