Interview with Cherie Leonard: Research In The World of COVID-19
At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding during the COVID-19 pandemic.
With massive shifts consumer behavior, insight teams have suddenly found themselves with very different priorities than a couple months ago. How have these priorities changed at Colgate-Palmolive? Where are research teams focusing today? What behaviors have changed in the short term, and which of those changes do we think will remain (both consumer behaviors, and research approaches)? Watch the video to hear more.
“What we’re really trying to do is find the balance between having empathy for where people and consumers are at right now, and balancing that with the needs of the business, because obviously we need to continue finding opportunities to drive the business forward.” – Cherie Leonard, Colgate-Palmolive