Overview

Voxpopme is the market-leading provider of online qualitative research. Over 300 companies,

including PepsiCo, McDonalds, Verizon and Mars, use Voxpopme to capture real-time video feedback from their customers. Our platform helps insights teams have more conversations with the audiences that matter most.

Using Voxpopme, researchers can collect, centralize, and analyze qualitative data at speed and scale. Our Qualitative Insights Platform seamlessly combines the rapid data collection of Video Surveys with the in-depth exploration offered by Live Interviews, our IDI and focus group product. Powered by AI Insights, our platform accelerates analysis by 60x, allowing brands to gain deeper insights faster. Leading companies trust Voxpopme to enrich their research so they can create better products and shape visionary companies.

Role Overview

We are seeking a proactive and detail-oriented Growth Coordinator to join our marketing team. This is a junior role reporting directly to Voxpopme’s Senior Product Marketing Manager. As a Growth Coordinator, you will play a crucial role in executing and optimizing established marketing campaigns and processes, with a focus on driving demand and revenue growth for Voxpopme’s core products, namely via Voxpopme’s quarterly go-to-market campaigns called PowerSweeps.

You will have the opportunity to work remotely. A person successful in this role will takeover the Senior Product Marketing Manager’s current PowerSweep responsibilities – particularly around content creation, webinar management, and reporting – thus enabling the Senior to focus on new initiatives. The Growth Coordinator will take ownership of existing campaigns, ensuring their smooth operation while continuously seeking opportunities for improvement.

Key Responsibilities

1. Webinar Management:

• Prepare, moderate, and conduct post-event activities for all Market Research webinars.
• Promote and market webinars to target Market Research personas.
• Enable internal sales teams with the tools and information needed to support webinar promotion.

2. Content Production and Marketing Operations:

• Produce engaging content and materials for campaigns and webinars.
• Handle marketing operations related to campaign execution and management.

3. Copywriting and Content Creation:

• Write compelling and persuasive copy for marketing materials. 
• A background in copywriting, writing, journalism, communications, or a related discipline is recommended; familiarity with AI-assisted copywriting is a plus

4. Field Marketing:

• Support in-person trade shows and field marketing activities related to campaign initiatives. Would include travel to trade show locations in New York, Chicago, Austin, and Orlando.

5. Demand Generation and Revenue Growth:

• Create and capture demand for Voxpopme’s core products by developing and executing effective marketing strategies.
• Identify and capitalize on revenue growth opportunities.

6. Campaign Development:

• Collaborate with the marketing team to conceptualize and develop messaging architecture for quarterly campaigns targeting Market Research personas.
• Work cross-functionally to produce high-quality content, presentation slides, and graphics.

7. Campaign Optimization:

• Analyze and optimize existing marketing campaigns to improve outcomes, including increasing the number of meetings booked with the Sales and Customer Success Teams.
• Propose new ideas and strategies to enhance campaign effectiveness.

8. Performance Measurement:

• Measure the effectiveness and impact of marketing campaigns and initiatives.
• Provide data-driven insights and reports to support decision-making.

Qualifications

• Strong ability to write compelling content and marketing copy.
• Experience or interest in webinar operations and webinar management.
• Excellent communication and collaboration skills.
• Proficiency in marketing tools and software is a plus, particularly Zoom, Salesforce, Pardot, and Google’s Productivity Suite.
• Strong analytical skills with the ability to interpret data and metrics.
• Creative mindset with a passion for continuous improvement and optimization.
• Optional: Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

• Comprehensive benefits package.
• Remote work flexibility.
• Opportunities for professional growth and development.

In addition to a competitive salary, Voxpopme offers a comprehensive benefits package.

We are passionate about growing and developing our team and want to ensure they have all the tools and resources they need. This includes having an open and transparent culture where employees are encouraged to use their initiative alongside the expertise of the rest of the business. Bespoke L&D programs allow you to carve out your own career path to reach your full potential.

We take the health and well-being of our staff seriously. With this comes the ability to request flexible working, policies such as enhanced maternity and parental leave, annual leave, and a dedicated HR department for guidance on matters that are important to you.

Compensation

• Full-Time Salary Equivalent: $2,500 – $3,750 per month (depending on experience)
• Part-Time Compensation: $1,250 – $1975 per month (based on 20 hours per week)

Contract Duration: 9 months, with the potential for conversion to a full-time, permanent role

Application Process

Interested candidates should submit a resume, cover letter, and any relevant portfolio materials to marketing@voxpopme.com or fill in the form below to start your application.