The State of Insights survey is closed.

Thank you to everyone who took part. We're now analyzing the responses and preparing the inaugural State of Insights: Insiders Report, which publishes in Q4 2026. Join the waitlist and we'll email you the moment it's ready.

What we asked about

Five questions the industry has been dancing around.

Trends radar

What matters, what's overhyped.

Research automation

When do we need a human in the loop?

Data quality

Can we trust the input. And the output.

Say-do gap

Stated intent vs real behavior.

Impact and ROI

Proving business value.

Who we heard from

Researchers, insights, and analytics professionals across levels of seniority — from junior analysts through heads of insights, buyer-side and supplier-side.

What you'll get

Early access to the report before it goes public.
Named credit if you opted in during the survey.

Built to industry-standard rigor

Produced in partnership with MRII. Designed with contributions from senior researchers. Findings will be published as an open resource for the community.