An open, industry-wide survey capturing what insights and research professionals really think about the state of our profession right now. Add your voice, and be first in line for the report.
What matters, what's overhyped.
Where teams draw the line.
Can we trust the input.
Stated intent vs real behavior.
Proving business value.
Anyone working in insights, research, or analytics — buyer-side or supplier-side, analyst through to head of function. Every level of experience adds to the picture.
Benchmarked to Greenbook's GRIT Insights Practice Report and produced in partnership with MRII. Designed with contributions from senior researchers. Findings will be published as an open resource for the community.
Ten minutes. Real influence on what the industry reads next.
Take the survey