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State of Insights · Insiders Edition

Help shape the State of Insights: Insiders Edition.

An open, industry-wide survey capturing what insights and research professionals really think about the state of our profession right now. Add your voice, and be first in line for the report.

Take the survey About 10 minutes
What we're asking about

Five questions the industry has been dancing around.

Trends radar

What matters, what's overhyped.

Research automation

Where teams draw the line.

Data quality

Can we trust the input.

Say-do gap

Stated intent vs real behavior.

Impact and ROI

Proving business value.

Who should take it

Anyone working in insights, research, or analytics — buyer-side or supplier-side, analyst through to head of function. Every level of experience adds to the picture.

What you get

  • Early access to the report before it goes public.
  • $100 for the first 100 participants.
  • Prize draw for 3 x $100 vouchers for everyone after that.
  • Named credit if you opt in.
Built to industry-standard rigor

Benchmarked to Greenbook's GRIT Insights Practice Report and produced in partnership with MRII. Designed with contributions from senior researchers. Findings will be published as an open resource for the community.

Ready to add your voice?

Ten minutes. Real influence on what the industry reads next.

Take the survey About 10 minutes
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