Through mobile tools, specifically video capture, VoxPopMe puts you inside the world of the people who matter most to you. Enjoy deeper understanding, make more intelligent decisions and drive better results.
As a medium, we believe video is perfect for consumer insight and customer feedback for a number of reasons. Firstly, you get more. In testing, respondents provided almost six times more feedback (characters) via video versus a conventional open-text response. Secondly, you get more depth. Video submissions contained over 150% as many themes as did text responses. Put another way, the majority (58%) of text responses answered only a single question or provided comment around just one theme. The statistic for video was only 14%, with the vast majority providing 2, 3, or 4 perspectives on a topic. You also get more context. Through video, you get see the person and pick up on things such as tone of voice, emotions, facial expressions, surroundings, etc. And finally, when you are looking to share results with key stakeholders, video is far more compelling and engaging than traditional presentation methods.